'BanCam' from wishing British sporting stars luck

David Cameron at the men's Wimbledon final between Andy Murray and Roger Federer. Credit: Jeff Moore/Empics Entertainment

The Prime Minister's good luck message to Andy Murray ahead of his quarter-final tie sparked concern among fans who fear the "curse of Cameron".

On previous occasions, sporting stars have seen their hopes of glory fade following a message of support from the Tory leader.

Bookmaker William Hill has launched a campaign to "BanCam" from issuing messages of encouragement.

A spokesman said: "A message of luck from David Cameron to British sports stars is like kryptonite to Superman. We are imploring the Prime Minister to instead send his messages to their opponents."

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