A victory at today's Wimbledon final could see Andy Murray become the third highest-earning British sportsman of all time, a marketing expert has said.
Murray, 26, is expected to land a raft of new sponsorship deals if he emerges triumphant today and stands to rake in up to £15 million a year.
Victory against Novak Djokovic today would land him £1.6 million in prize money.
Andy Murray has become the first British tennis player to win the men's singles title at Wimbledon for 77 years.
If you can't face the queues for Murray Mound at Wimbledon, several outdoor big screens in London are showing the men's final for free.
Germany's Sabine Lisicki is set to play France's Marion Bartoli in the women's Wimbledon final today.