Greater Manchester Fire and Rescue Service said it was with "great sadness" that it had to confirm a firefighter died while tackling a blaze in Manchester city centre.
Firefighter Stephen Hunt, from Philips Park Fire Station in Manchester, was part of the team responding to a blaze in Paul's Hair World in Oldham Street.
Stephen died, while his colleague remains in hospital with injuries not thought to be life threatening.
More top news
This year's poppy appeal is giving special emphasis to the plight of younger service veterans.
West Ham fans clashed with Chelsea supporters on Wednesday during an EFL Cup tie, a game which the Hammers won 2-1.
Only four pregnancies occurred during the trial - but reported side effects for men include acne, depression and increased libido.