'Murray Mania' prompts surge in strawberry sales

Sales of the fruit shot up by 40 per cent during Wimbledon. Credit: PA Wire

Andy Murray's victorious two weeks at Wimbledon prompted a surge in strawberry sales during the tournament.

Sales of the fruit, which is synonymous with British summer time, shot up by 40 per cent during Wimbledon.

British Summer Fruits, the body representing strawberry growers, revealed that 8,000 tonnes of strawberries were consumed across the country during the fortnight of tennis - the most in the last 10 years.

Chairman Laurence Olins said the rise in sales was due to the warm weather and a wave of "Murray Mania hitting the nation".