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Mothercare sales hit by rivals' cut price deals

Mothercare has seen UK sales fall as it lost out to rivals' cut-price deals.

The baby products retailer saw sales fall by 0.9 per cent in its first quarter to July 13 citing an "increasingly promotional" market as a key reason for the reduced demand for toys, home and travel products.

Mothercare has seen UK sales fall as it lost out to rivals' cut-price deals. Credit: Paul Faith/PA Archive/

Despite the figures, chief executive Simon Calver said he was "encouraged by the improving positive feedback from our customers to the necessary changes in the UK, particularly to product innovation and new clothing ranges".

The group, which operates 1,116 franchise stores across 60 countries, saw more success in its international business with an 11.3 per cent growth in sales.