Cable: Olympic trade figures a 'marketing exercise'

An official report claiming that London 2012 was worth £9.9 billion to UK trade is a “marketing exercise”, Vince Cable has admitted.

The Business Secretary said the figures may not survive “a rigorous academic approach” but added they were "the best we can do".

Vince Cable said many companies invested in the UK because of the Olympics Credit: Andrew Milligan /PA Wire

When grilled on the report on the BBC Radio Four Today programme, Cable said it was "essentially a marketing exercise, using methods approved by the National Audit Office, which is a very tough test."

He added: "It is the best we can do – it is not necessarily something that would pass muster in the best academic journals but a test of credibility has been applied to it."

The Government's £9.9 billion figure includes investments such as £1 billion for "regeneration in the centre of Croydon", 16 miles away from the Olympic Park.

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UK trade boost from Olympics

The London Olympic and Paralympic Games gave the UK economy a £9.9 billion trade and investment boost, according to a new report. The boost came from businesses securing contract wins, additional sales and new foreign investment in the last year.