The Guardian published extracts from a slideshow presentation produced for the H5 Private Healthcare Alliance, which stated that people believe the NHS provides good healthcare, though they believe it was "too bureaucratic with long waiting lists".
Crosby Textor advised its client that 63% of those questioned in a poll conducted for the presentation believed that "going private frees up the NHS waiting list".
The paper said the presentation was made by Crosby Textor, known as CTF Partners in Britain, towards the end of 2010, just months before the Health and Social Care Bill was given its second reading in the House of Commons in January 2011.
More top news
Some showers in the north will be enough to produce hail and thunder but it should be a drier and brighter day in the south and east.
Leonie Granger deliberately targeted Mehmet Hassan, who was robbed and kicked to death by two men she let into his flat.
Pop and soul singer Sam Smith has cancelled the rest of his Australian tour after doctors discovered a haemorrhage on his vocal cords.