Gun salutes have sounded across central London today to mark the birth of the Prince of Cambridge.
A 62-gun salute took place from Gun Wharf at the Tower of London.
Meanwhile, the King's Troop Royal Horse Artillery, fired 41 shots from six WWI-era 13-pounder field guns at Green Park.
ITV News' Business Editor, Laura Kuenssberg, looks at how the royal baby could provide a much needed boost to the economy.
As news of the royal birth is celebrated around the globe a flood of souvenirs and memorabilia will go on sale to mark the occasion.
In London and around the world politicians, celebrities and members of the public have been celebrating the news of the royal birth.