Hundreds of people have been queuing outside Buckingham Palace to see the easel displaying the details of the royal baby. The atmosphere remains jubilant, with many tourists saying they were delighted to be a part of such a momentous day in British history.
ITV News' Business Editor, Laura Kuenssberg, looks at how the royal baby could provide a much needed boost to the economy.
As news of the royal birth is celebrated around the globe a flood of souvenirs and memorabilia will go on sale to mark the occasion.
In London and around the world politicians, celebrities and members of the public have been celebrating the news of the royal birth.