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Half a million people sign up for BT Sport channels

BT has revealed that more than half a million people have signed up to its new sports channels ahead of its launch next month.

The group added over 95,000 retail broadband customers during the end of June - a 12 per cent rise on a year earlier.

BT Sport presenters Jake Humphrey and Clare Balding pcitured at the channel's launch/ Credit: PA Wire

The telecoms giant, who are aiming to break Sky's grip on sports pay TV, are offering broadband customers the chance to watch Premier League football for free.

The company expects further growth to TV and broadband customers once it launches the channels.

Read: BT Sport offers channels free to broadband customers