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British Gas 'free Saturday plan'

British Gas has said it could offer free electricity on Saturdays in a bid to reduce demand on weekdays. The energy firm has announced plans to trial the initiative and could make it available to customers by mid-2014.

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British Gas 'to offer free electricity on Saturdays'

British Gas is poised to offer customers free electricity on Saturdays, according to a report in the Financial Times (£).

British Gas is poised to offer customers free electricity on Saturdays according to a report in the Financial Times. Credit: Lewis Whyld/PA Wire

Centrica, which owns British Gas, hopes the tariffs would encourage customers to concentrate their energy use at weekends when overall demand is low.

Proposals for the new energy tariff, which could be introduced next year, are similar to deals offered by American provider Direct Energy, a sister company of British Gas.

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