Free Saturday power plan 'to reduce weekday demand'

British Gas owner Centrica hopes a scheme to offer free electricity on Saturdays will encourage households to use electrical appliances at the weekend, when industrial demand is lower.

The development came as Centrica hinted at further price rises as British Gas announced profits from its residential arm rose by 3.2 percent, thanks to the freezing spring weather.

British Gas Residential saw profits from its energy supply increase to £356 million in the cold weather.
British Gas Residential saw profits from its energy supply increase to £356 million in the cold weather. Credit: Owen Humphreys/PA Archive

Earnings increased to £356 million during the first half of 2013, as the company cashed in on the bitterly cold temperatures after raising tariffs six percent at the end of last year

Read: British Gas profits up 3.2 percent

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British Gas 'free Saturday plan'

British Gas has said it could offer free electricity on Saturdays in a bid to reduce demand on weekdays. The energy firm has announced plans to trial the initiative and could make it available to customers by mid-2014.