British Gas owner Centrica hopes a scheme to offer free electricity on Saturdays will encourage households to use electrical appliances at the weekend, when industrial demand is lower.
The development came as Centrica hinted at further price rises as British Gas announced profits from its residential arm rose by 3.2 percent, thanks to the freezing spring weather.
Earnings increased to £356 million during the first half of 2013, as the company cashed in on the bitterly cold temperatures after raising tariffs six percent at the end of last year
More top news
Britain's immigration system is in 'critical condition' according to the chair of the Home Affairs Select Committee.
Showers across Britain will make way for sunshine tomorrow before a milder end to the weekend, though heavy rain will return in the north.
George Clooney appeared in a special Downton Abbey as a host of stars came together to raise money for the ITV charity campaign Text Santa.