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RSPCA receives £18,000 after Marmite ad row

The Advertising Standards Authority (ASA) said it had received around 400 complaints about the ad. Credit: Unilever

Unilever has donated £18,000 to the RSPCA following hundreds of complaints that its Marmite ad trivialises the work of animal welfare agencies.

Some 400 complaints have been lodged by television viewers since the documentary-style spoof, which featured officials was screened on Monday evening.

The ad featured a team of welfare officers go into homes and reclaim "neglected" jars of Marmite from their owners.

Read more: New Marmite advert triggers over 330 complaints