Switzerland's national tourism office has apologised to Oprah Winfrey after the chat show queen claimed she faced an act of racism in the country.
Winfrey, one of the world's richest women, said a shop assistant at an upmarket boutique in Zurich refused to show her a handbag because it was "too expensive."
A spokeswoman for the Swiss tourism office told the Associated Press, "We are very sorry for what happened to her."
An apology was also posted on Twitter saying, "This person acted terribly wrong."
More top news
Danish submarine inventor Peter Madsen has been sentenced to life in prison for torturing and murdering Swedish reporter Kim Wall.
A BBC chief said reporters also had a responsibility to be sensitive in their broadcasts.
Layla, a 7 and a half year old black rhino, has undergone what’s believed to be the first computerised tomography scan on the species.