Switzerland's national tourism office has apologised to Oprah Winfrey after the chat show queen claimed she faced an act of racism in the country.
Winfrey, one of the world's richest women, said a shop assistant at an upmarket boutique in Zurich refused to show her a handbag because it was "too expensive."
A spokeswoman for the Swiss tourism office told the Associated Press, "We are very sorry for what happened to her."
An apology was also posted on Twitter saying, "This person acted terribly wrong."
More top news
Terry Perkins and Daniel Jones described as "premier league criminals" are alleged to have broken into Chatila jewellers in Old Bond Street.
Richard Freeman says he is too unwell to attend - but his absence will not help the image of Britain’s most successful Olympic sport.
The Tunisia attack coroner has denied neglect by TUI and the hotel owners played a role in the deaths, so why are some relatives suing?