Switzerland's national tourism office has apologised to Oprah Winfrey after the chat show queen claimed she faced an act of racism in the country.
Winfrey, one of the world's richest women, said a shop assistant at an upmarket boutique in Zurich refused to show her a handbag because it was "too expensive."
A spokeswoman for the Swiss tourism office told the Associated Press, "We are very sorry for what happened to her."
An apology was also posted on Twitter saying, "This person acted terribly wrong."
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