Broadcaster Stephen Fry suggested athletes at the Winter Olympics in Sochi should create a crossed-arm "symbol" during the Games to show support for gay people in Russia.
"All athletes in the games should find a symbol - during their performance or at the end of it, and certainly on the medial podium - to show they are thinking of the gay people of Russia," Fry told BBC News at an LGBT rally in central London.
He suggested athletes could adpot a "simple" symbol of crossing their arms while holding their shoulders.
"It would just take some of the sweetness of victory out of Vladmir Putin's mouth," said Fry.
More top news
The bookseller clearly knows a good PR opportunity when it sees one.
The animal charity has taken in 33% more abandoned animals in 2014, officials say.
Some 26% of online shoppers complained of poor delivery service.