New Yorkers told to 'keep calm and pick Everton'

New York City subway trains have been kitted out with the colours of English football clubs ahead of the start of the new Premier League season this weekend.

Everton is one of six Premier League clubs featured in the adverts. Credit: Charles Guerin/ABACAUSA.COM

US TV network NBC has splashed out on the eye-catching advertising campaign to promote their Premier League coverage, after paying £161 million for US broadcast rights.

Merseyside rivals Liverpool and Everton are among the clubs featured on the train network's carriages, along with north London duo Tottenham and Arsenal.

Each train carriage is emblazoned with the crests of various football teams. Credit: Charles Guerin/ABACAUSA.COM

Champions Manchester United and neighbours Manchester City are also included in the campaign, with subway commuters urged to pick a team to support for the new season.

Passengers are faced with a choice between Liverpool and Everton. Credit: Charles Guerin/ABACAUSA.COM

The 2013/14 Premier League season begins tomorrow, with Liverpool's match against Stoke City kicking off the action at Anfield at 12.45pm.