Relatives of non-white people are also less likely than white people to give consent for organ donation from loved ones who have died in appropriate circumstances for donation.
Simply pushing for more registrants on the organ donor register is not the solution because only a third of eventual donors are actually registered at the time of their death.
A new approach should be to tackle the elephant in the room: the problem of apathy or so called free riders - people who are happy to receive an organ but not to donate.
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Acclaimed author Michael Morpurgo has written this piece of prose exclusively for ITV News to mark 100 years since the Battle of the Somme.