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O2 & Vodafone 4G launch

Vodafone and O2 are both launching their high-speed 4G mobile data networks today. Both firms plan to have network coverage in 13 cities by the end of the year. Rival EE launched their 4G service last year.

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Vodafone: 98% of UK to have 4G on tap by end of 2015

Vodafone has signed up 20,000 customers to the new service ahead of today's launch. Credit: Paul Faith/PA Wire

Guy Laurence, chief executive of Vodafone UK, has predicted a swift take up for 4G as people crave faster downloading speeds to enjoy music, videos and live streaming.

"I think adoption will be far faster than 3G, which was 10 years ago, because people didn't really know how to use it," he said.

"It is no good trying to sell technology to people, you have to sell something they want, and they want entertainment."

Mr Laurence said 4G will be on tap for nearly all of Britain within 18 months.

"By the end of 2015 we will have 98% coverage," he said. "To give you an idea, only 98.4% of dwellings have running water. So 98% is very high indeed."

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