The Tobacco Journal's research into the relationship between teenagers and anti-smoking pictures on cigarettes packets has shown why graphic images need to be on both sides of the packaging, a health charity has said.
Alison Cox, head of tobacco policy for Cancer Research UK, explained:
"This research boosts the extensive evidence that picture health warnings are very effective in reminding smokers about the dangers of tobacco," she said.
"We know that well-placed picture warnings work and discourage young people from starting to smoke so we're delighted that the European Parliament will vote on legislation for picture warnings to appear on both sides of cigarette packs."
"UK law requires picture warnings to appear only on the back of the pack. This research shows why European legislation is so important."
More top news
A farmer has welcomed a herd of alpacas to his farm this Christmas to protect his flock of 24,000 free-range turkeys from fox attacks.
Paloma Faith has praised the NHS after undergoing an emergency caesarean section during the birth of her first child.
As ITV News reports on the environmental impact of over packaging, we ask you to share your pictures of retailers' overzealous packing.