Queues stretched far outside the entrance to a branch of Game in east London as gamers waited to buy their copies of Grand Theft Auto V, which went on sale at midnight.
The days of glitzy games launches, like that of Grand Theft Auto V today, could be numbered in the UK as EU controls put the brakes on.
Grand Theft Auto 5 is due to be released next week to more hype than ever before. Here is a look at how the series all began.
Next week will see the highly anticipated release of Rockstar Games' Grand Theft Auto 5 on Playstation 3 and Xbox 360.