Apple has described the new iPhone 5S as the "most forward-thinking smartphone in the world".
It is an upgrade to the popular iPhone 5 and features an improved camera and extended battery life as well as novel features like a fingerprint reader.
The introduction of the iPhone 5C marks Apple's first departure from high-end devices.
Chief executive Tim Cook promised the 5C would come with "all the great technology that customers have loved" on its previous models but at around half the price.
More top news
School fees, pricey private medical care and the fear of interest rate rises mean even those on £200,000 are feeling the pinch.
Overnight it will be cooler and fresher but most places will stay dry with a nippy start to Sunday.
X Factor contestant Raign seems to impress the Wembley audience with her own song even though Cheryl finds her "really annoying".