Approximately 900 people are already queueing at the Covent Garden Apple Store in London so they can get their hands on the latest iPhone.
Queues for the new iPhone 5S are already stretching over half a mile.
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The paralympian posted a time of two minutes and 57 seconds on Sunday.
The 17-year-old posted a supportive Instagram message accompanied by a childhood photo.
"Big Sam" was spotted letting his hair down in the seaside resort weeks after securing Premier League survival for Sunderland.