Brother and sister Olly and Charlotte McIlroy, from Bexleyheath, spent more than £2,000 on four handsets for their family.
The pair were drawn to the 5S Touch ID technology which allows users to unlock their phone with the touch of a finger.
The queue snaked around a packed Regent's Park, with several people carrying tents and energy drinks as they made their way towards the store from 8am.
More top news
An Australian couple got a Ed Sheeran-shaped surprise on their wedding day when the singer turned up to play at their reception.
Research by Swansea University showed one in 20 students had worked in the sex industry while studying for a degree.
Writing for ITV News, Dr Daniel Cooper says the world should not become complacent about Ebola and other problems affecting Sierra Leone.