A teenager was the first through the doors at Apple's London flagship store on Regent Street to buy the latest iPhone.
Noah Green, 17, who has been camped out since 4pm on Monday, emerged from the store 20 minutes after the doors opened to rapturous applause.
Noah, clutching a limited edition gold device, said: "It's the best feeling in the world. I'm the first in the United Kingdom and I have the best phone."
He said he turned down offers of up to £5,000 for his prime spot in the queue, saying he would only consider giving up his place for £10,000.
More top news
Prime Minister Theresa May signs the historic Article 50 document that will begin Britain's divorce from the EU.
The supermarket has apologised over claims the livestock were up to six months old despite rules banning such housing beyond eight weeks.
The City of London is braced for the impact of Brexit - and Luxembourg is just one place hoping to capitalise on any jobs exodus.