Mental health charity Time to Change said Asda's fancy dress costume "reinforces the myth that those with mental illness are all violent" and they hoped the outcry would lead to other retailers withdrawing the outfit.
Their official Twitter account wrote:
Asda's mental health patient costume reinforces the myth that those with mental illness are all violent. Our response http://t.co/lFbNtSUl1X
Our director on @bbc5live talking about Asda's mental health patient costume: 'hopefully the outcry will urge other retailers to withdraw'