Mental health charity Time to Change said Asda's fancy dress costume "reinforces the myth that those with mental illness are all violent" and they hoped the outcry would lead to other retailers withdrawing the outfit.
Their official Twitter account wrote:
Asda's mental health patient costume reinforces the myth that those with mental illness are all violent. Our response http://t.co/lFbNtSUl1X
Our director on @bbc5live talking about Asda's mental health patient costume: 'hopefully the outcry will urge other retailers to withdraw'
More top news
Plan would leave steelworkers worse off in retirement - but not as worse off as those in other pension schemes.
Donald Trump has labelled Hillary Clinton "crooked" and says he cannot wait to face her in November's US presidential election.
Thursday brings better temperatures