Asda have shown themselves to be extremely misguided with their ‘mental health patient’ fancy dress costume.
It is staggeringly offensive to the one in four of us affected by mental health problems and our families and friends, and troubling that some businesses are still so out of touch with the public mood.
However it is encouraging to see the groundswell of outcry on Twitter and that our voices are being heard.
We hope this will urge Asda as well as other retailers and manufacturers to review their processes and consider taste and decency on mental health grounds, to avoid fuelling stigma and discrimination that are so damaging for large numbers of the population.
More top news
Could you imagine having 20 jobs at the age of 67? Tonight we meet the man who is doing more than most on the island of North Ronaldsay.
Many apparently healthy snacking dips are "salt and fat traps" loaded with calories, according to a study.
The EU referendum campaign brought extravagant claims on how Brexit might impact the housing market - but what's the reality?