Asda have shown themselves to be extremely misguided with their ‘mental health patient’ fancy dress costume.
It is staggeringly offensive to the one in four of us affected by mental health problems and our families and friends, and troubling that some businesses are still so out of touch with the public mood.
However it is encouraging to see the groundswell of outcry on Twitter and that our voices are being heard.
We hope this will urge Asda as well as other retailers and manufacturers to review their processes and consider taste and decency on mental health grounds, to avoid fuelling stigma and discrimination that are so damaging for large numbers of the population.
More top news
A teenager who grew an incredible 10cm overnight after an operation to correct a curve in her spine has been given the all clear by doctors.
Severe weather warnings have been issued for northern England and Scotland, where it could drop to minus 10C (14F) in some places.
Expect it to feel colder with a biting, bitter windchill, this Valentine's Day.