The online gaming industry has been warned over "pay to play" games that target impressionable youngsters, under proposed principles drawn up by the Office of Fair Trading.
An OFT investigation found that some games include "potentially unfair and aggressive commercial practices to which children may be particularly susceptible", such as implying that the player would somehow be failing other players, or characters, if they did not buy content.
The regulator said such practices blurred the distinction between spending virtual currency and real money and used statements or images to encourage children to make a purchase.
More top news
With the force facing legal action from the families of the Hillsborough victims, ITV News looks at the web of lies which led them here.
One group of women, each with children who died in Syria after becoming radicalised, told ITV they "still live every day wondering" why?
We've not seen such widespread cold so late in April for over three decades and in the next 24 hours more sleet and snow to come.