Teenagers 'tempted' by novelty cigarette packaging

Glamorous cigarette packaging tempts young people who have never smoked to take up the habit, research suggests.

A Cancer Research UK-funded study found youngsters preferred novelty packaging from leading cigarette manufacturers to plain packs.

Glamorous cigarette packaging tempts young people who have never smoked to take up the habit, research suggests. Credit: Martin Rickett/PA Wire

It comes after research earlier this month from the same department at the University of Stirling found that putting graphic warnings on the back of cigarette packs had little impact on teen smokers.

Read: Pics 'don't stop teen smokers'

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