Tesco has withdrawn an inflatable figure labelled "gay best friend" which it featured on its online store.
The supermarket giant said it was "very sorry" for the "offensive" product which was described on its website as an "amusing gift".
It comes a day after the retailer - along with Asda - apologised for advertising "psycho ward" and "mental patient" fancy dress outfits.
Tesco has since removed the advert and claimed that while the product description and picture could still be seen on its website this morning, none of the inflatables were sold and they have been unavailable for purchase for the last two months.
More top news
Patients are being left "belittled and bewildered" as medical staff try to deal with overstretched systems, the BMA will warn.
One tenant confronted the leader of Camden Council as tensions rise in evacuation of Chalcots estate.
The teenager, who cannot be named for legal reasons, is alleged to have attacked the girl in a Manchester park on Saturday evening.