Tesco has withdrawn an inflatable figure labelled "gay best friend" which it featured on its online store.
The supermarket giant said it was "very sorry" for the "offensive" product which was described on its website as an "amusing gift".
It comes a day after the retailer - along with Asda - apologised for advertising "psycho ward" and "mental patient" fancy dress outfits.
Tesco has since removed the advert and claimed that while the product description and picture could still be seen on its website this morning, none of the inflatables were sold and they have been unavailable for purchase for the last two months.
More top news
Winds easing tonight with a few showers remaining for Scotland which could linger into tomorrow morning
A woman and her three children held hostage at knifepoint were saved by police after managing to hide a secret SOS message in a pizza order.
Hartlepool FC says fans should "think carefully" before voting for sitting Labour MP after his comments against plans to sign Ched Evans.