The description of the "gay best friend" product, which had censored the word gay from its product title, said: "If SEX in the City and Will & Grace taught us anything, it's that g#y best friends are in this season.
"Although not much can be said for his own attire, your Inflatable g#y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b##ch about everyone who doesn't wear Jimmy Choo's."
The inflatable was described as having a "Gary Lineker-esque face" and advertised as an "ideal gift" for hen nights, Christmas and birthdays.
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