People believe their families would be better off under Labour but back the Conservatives to keep the economy growing, a new poll suggests.
Ed Miliband spoke last week of his plans to reduce the cost of living, including proposals for a Labour government to freeze gas and electricity prices for homes and businesses for 20 months after the 2015 general election.
The ComRes survey for the Independent found people believe the cost of living is likely to be lower under Labour than the Tories; 41% think their family will be better off under Mr Miliband's party compared to 31% who back the Conservatives.
But it also showed Labour has dropped from six points to four despite the Opposition revealing manifesto pledges at its party conference in Brighton.
The Chancellor set out a tough new policy which will require future Tory governments to run an absolute surplus during periods of growth.
The costs will determine just how enthusiastic lenders are about jumping into the government's new scheme.
'Help to Work' sounds innocuous enough but it is a major gear change in the government's attempt to curb welfare costs.