Scottish cancer campaign pics banned in New Zealand

Images from a ground-breaking TV advertising campaign created in Scotland and designed to raise awareness of breast cancer have been banned from screens in New Zealand.

The hard-hitting advert, featuring Rab C Nesbitt star Elaine C Smith, was the first in the UK to show real pictures of women's breasts affected by cancer.

Actress and comedienne Elaine C Smith featured in the hard-hitting advert. Credit: Scottish Government/PA Wire

The campaign, which had to be shown after the 9pm watershed in Scotland, resulted in a 50% rise in the number of women contacting their GP about the disease.

New Zealand's Commercial Approval Bureau advised health campaigners that nipples were not permitted in TV adverts - as a result, they were forced to use strategically placed pot plants, balloons and cupcakes in its Naked Truth campaign.