The Prime Minister has accepted that many people are not yet convinced the current economic recovery will work for them.
David Cameron told ITV News Political Editor Tom Bradby: "There are millions of people in our country who have worked hard through this recession, who've held on to their jobs, who haven't seen a pay rise, who've seen prices go up for their weekly shop.
"They need to know that we're on their side and that help is on its way."
He said his Government needed to focus on "increases in living standards by allowing people to keep more of their own money to spend as they choose."
More top news
Tens of thousands of students are not achieving their potential in state schools, a highly-critical Ofsted report has said.
Lawyers for Mohammed Emwazi's father have told ITV News there's no evidence his son is IS killer 'Jihadi John' as "his face is covered".
Another cold night on the cards with freezing, frosty and for some of us icy as the temperatures slip away in the next few hours.