The Prime Minister has accepted that many people are not yet convinced the current economic recovery will work for them.
David Cameron told ITV News Political Editor Tom Bradby: "There are millions of people in our country who have worked hard through this recession, who've held on to their jobs, who haven't seen a pay rise, who've seen prices go up for their weekly shop.
"They need to know that we're on their side and that help is on its way."
He said his Government needed to focus on "increases in living standards by allowing people to keep more of their own money to spend as they choose."
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ITV News spoke to Nick Channing-Williams who described the freezing conditions on board the car ferry that caught fire earlier today.
A widespread frost will affect the UK due to plummeting temperatures along with a lingering fog in several areas.
Members of the Queen's Guard have been assigned the protection of armed police, amid reports they could be targeted by terrorists.