Danny Dyer will become the new landlord of the Queen Vic as he joins the cast of EastEnders this Christmas.
The actor, who is known for his role in The Football Factory, will take over the running of the pub before the end of the year.
Dyer, who will take on the role of Mick Carter, will be joined in the Vic by Kellie Bright - who has appeared in Ali G In Da House and the Only Fools And Horses spin-off Rock And Chips - who is to play his wife Linda.
A BBC spokesperson said Dyer's character was a "bloke's bloke" who was also a big softie, they added: "He thinks nothing of throwing on Linda's pink dressing gown and cooking breakfast for the family in the morning before getting the beer barrels ready downstairs."
Dyer said: "I'm so excited about starting a new chapter in my career and I cannot wait to become part of the East End family."