Oh crumbs! Cameron fails on bread price test

David Cameron defended his ignorance of the price of budget supermarket bread by saying he prefers to bake his children healthy home-made granary loaves made with local flour.

The Prime Minister guessed that a "value sliced white loaf" would cost "well north of a pound" when he was quizzed about the cost of living on LBC 97.3 Radio.

Slices of granary bread.
David Cameron said he bakes home-made granary loaves for his children. Credit: J.M. Guyon/Candybox Images/Press Association Images

When presenter Nick Ferrari told him it actually cost around 47p, Mr Cameron revealed that he prefers to use an electric breadmaker.

Mr Cameron added, "I don't buy the ... look I'm trying to get my children to eat the sort of granary - and they take it actually, they like my home-made bread."

Advertisement

Tories 2013: Latest updates

Day three of the Conservative party conference in Manchester.