One in two long-term smokers will die as a result of their habit, the Government's chief medical officer has warned.
Dame Sally Davies called on smokers to join Stopober and attempt to stub out their cigarettes for good by quitting en masse.
– Chief Medical Officer Professor Dame Sally Davies
It is worrying to see the rising number of women living with and dying from lung cancer.
One in two long-term smokers die as a result of smoking, this is the single biggest cause of premature death taking more than 100,000 lives in the UK and costing the NHS up to £2.7 billion each year.
Taking part in the challenge is a first step to a longer and healthier life so have a go, by stopping with Stoptober.