David Cameron told Daybreak, "We obviously have to win the trust of the British people" after a poll found over a half of voters no longer trust the Prime Minister.
Mr Cameron said: "We've had to take over these last three years some very difficult decisions, we've had to make very difficult cuts and I know sometimes that hasn't been easy for people.
"Britain is now standing tall in the world again, but we need to keep this up and we need to deliver recovery for everybody, for all.
"For all parts of the country North and South, for all people rich and poor, and we need to demonstrate that we are doing that so we win people's trust."
More top news
Scientists believe they may have found the key to fighting HIV - and it rests in the immune system of llamas.
The United Nations has made a renewed and record-breaking global appeal, after falling well short of its last request for financial help.
It used to be the most important club on the northern variety circuit, but since Bernard Manning's death the club no longer draws the crowds