David Cameron told Daybreak, "We obviously have to win the trust of the British people" after a poll found over a half of voters no longer trust the Prime Minister.
Mr Cameron said: "We've had to take over these last three years some very difficult decisions, we've had to make very difficult cuts and I know sometimes that hasn't been easy for people.
"Britain is now standing tall in the world again, but we need to keep this up and we need to deliver recovery for everybody, for all.
"For all parts of the country North and South, for all people rich and poor, and we need to demonstrate that we are doing that so we win people's trust."
More top news
A man (87) and woman (78) were trapped off the A46 in Gloucestershire overnight - the car was eventually spotted by a passing driver.
Labour leader tells May Day rally his party 'stand absolutely against racism in any form'.
After a largely fine and sunny start to the day a bank of cloud and rain is currently making its way southeastwards across Britain.