The former boss of John McCririck claims the racing pundit was dropped by Channel 4 because he was "unappealing and irritating" to many Channel 4 viewers.
Jamie Aitchison was giving evidence at Mr McCririck's employment tribunal, where the 73-year-old claims he was sacked because of his age.
ITV News correspondent Juliet Bremner reports:
Racing pundit John McCririck was dumped by Channel 4 because he was "alienating" and "offensive", an employment tribunal heard.
On the first day of his employment tribunal, racing pundit John McCririck insisted he was a victim of age discrimination and is not sexist.