There's the central message, "The land of despair was Labour, but the land of hope is Tory."
I'm sure everyone gets the rhyme too. Then, to loud applause, Mr Cameron says he doesn't want another coalition.
The Prime Minister asked today for the Conservatives to be given the chance to "finish the job we've started".
David Cameron appeared fired up in his speech to the Tory conference, but he must not underestimate some of Labour's populist policies.
As Cameron prepares to take to the stage, speechwriter Simon Lancaster gives his thoughts on what makes a great party conference speech.