Flags are flying at half mast in Italy as the country marks a day of mourning following the death of more than 100 migrants who drowned at sea.
More than 300 people are believed to have died in one of the worst tragedies in Europe's decades-long migrant crisis.
Italian senators have held a minute of silence to honour the hundreds of victims of the boat accident on Friday morning.
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He said people have handed over thousands of pounds in good faith, only to find the advert has nothing to do with Mr Lewis or his company.
The memorial service will be attended by Prince Harry and Meghan Markle.
David Browning admits manslaughter by diminished responsibility but denies murder.