Asda has confirmed that the Bangladeshi factory where the fire broke out is a long-standing supplier to the George clothing range, but that it supplies fabrics rather than finished clothes.
In a statement, George said it believes the industry should "consider whether to extend factory safety programs to this next level of production":
We are deeply saddened by what has happened and our thoughts go out to the families and victims of the accident. George at Asda has a long standing relationship with Aswad Mill, we do source fabric from there and we are working with the owner to ensure we help them however we can.
– statement from george at asda
As part of the Walmart family we have a safety programme that rigorously inspects the factories that make our garments and other products. Typically that program does not extend to the facilities that make materials like fabric for those garment factories. Given the situation in Bangladesh, we, along with Walmart, believe the Government of Bangladesh and the industry should consider whether to extend factory safety programs to this next level of production.