Asda has confirmed that the Bangladeshi factory where the fire broke out is a long-standing supplier to the George clothing range, but that it supplies fabrics rather than finished clothes.
In a statement, George said it believes the industry should "consider whether to extend factory safety programs to this next level of production":
We are deeply saddened by what has happened and our thoughts go out to the families and victims of the accident. George at Asda has a long standing relationship with Aswad Mill, we do source fabric from there and we are working with the owner to ensure we help them however we can.
As part of the Walmart family we have a safety programme that rigorously inspects the factories that make our garments and other products. Typically that program does not extend to the facilities that make materials like fabric for those garment factories. Given the situation in Bangladesh, we, along with Walmart, believe the Government of Bangladesh and the industry should consider whether to extend factory safety programs to this next level of production.
As British companies reluctantly admitted they were linked to the latest factory fire in Bangladesh yesterday, a wider problem was revealed.
ITV News has revealed how six British brands were indirectly linked to a factory in Bangladesh that burned down, killing nine people.
The deputy manager of the factory where nine garment workers were killed said six British high street brands used Aswad Composite Mills.