A Home Office spokesman explained the posters will not be used again in their current format, after the ASA ruled the statistics used were "misleading".
We are pleased the ASA have concluded that our pilot was neither offensive nor irresponsible. We have always been clear that this campaign was about encouraging illegal immigrants to leave the country voluntarily and was not targeted at particular racial or ethnic groups.
In respect of the ASA's other findings, we can confirm that the poster will not be used again in its current format.
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