Sainsbury's: 'Time to take stand' on Tesco price row

Sainsbury's commercial director Mike Coupe said it was "time to take a stand" on the row over the Tesco Price Promise, which the supermarket believes does not offer a fair comparison.

Mr Coupe said:

"Tesco says that whether, for example, a product is Fairtrade or MSC [Marine Stewardship Council] certified is just a 'minor part' of a customer's considerations - especially for value products. We disagree.

More than ever, customers want to let their values guide them and in price-matching its products with ours, Tesco is - when it sees fit - choosing to ignore factors such as ethical or provenance certification or even country of origin.

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Sainsbury's seeks Tesco review

Sainsbury's is taking its battle against Tesco's Price Promise campaign into the courtroom, by requesting a judicial review against a ruling by the Advertising Standards Authority that rejected its complaint over the Tesco pledge.