Sainsbury's seeks Tesco review

Sainsbury's is taking its battle against Tesco's Price Promise campaign into the courtroom, by requesting a judicial review against a ruling by the Advertising Standards Authority that rejected its complaint over the Tesco pledge.

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Tesco rejects claims its Price Promise is 'misleading'

Tesco has rejected claims made by Sainsbury's that its Price Promise is "misleading".

Tesco's UK marketing director David Wood said: "Sainsbury's argument against Price Promise has been heard and rejected twice already.

Tesco has rejected claims made by Sainsbury's that its Price Promise is "misleading". Credit: Rui Vieira/PA Wire

"Tesco Price Promise offers customers reassurance on the price of their whole shop, in store and online, not just the big brand products.

"When family budgets are under pressure, that is the kind of help customers want and the real question for Sainsbury's is why they aren't trying to do the same for their customers."

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