Victoria Beckham lost out to rival denim design brand G-Star RAW at the WGSN Global Fashion Awards 2013 in London tonight.
The 39-year-old, who won at last year's awards, was nominated in the team-designers category for her jeans brand Victoria Beckham denim.
But she was overlooked for the award in favour of G Star RAW, a Dutch designer clothing company which specialises in untreated denim.
Shoe-designer Christian Louboutin also lost out in the Best Footwear and Accessories category, which was won by rival Nicholas Kirkwood.
Other winners at the event, which was hosted at the Victoria & Albert Museum, included sportswear designers Sweaty Betty and the popular high street brand Gap Kids.