Calls for a 20% tax hike on fizzy drinks have been met with skepticism by Cambridge University clinical biochemistry and medicine professor Sir Stephen O'Rahilly.
Whilst any effective discouragement to the ingestion of sugary beverages would likely have a health benefit on society, taxation of specific foods is likely to be currently politically undeliverable in most democracies.
A workable alternative might be to encourage the major companies to switch to the aggressive promotion and marketing of less harmful versions of their products.
More top news
The PM gave an insight into her upcoming meeting with Donald Trump preparing to talk about the special relationship, trade and NATO.
Murray's hopes of a first Australian Open title blew up in smoke as the world number one tumbled out in the fourth round to Mischa Zverev
The Pope has warned against a rise in populism and the danger of 'seeking a saviour in times of crisis'.