Speaking at the launch of a documentary film about Wonga customers, the firm's chief operating officer defended the service against critics he described as "prejudiced".
"What we're trying to do here is ask people to look at our customers," Niall Wass told ITV News Business Editor Laura Kuenssberg.
"We've done a snapshot of a million active customers, 90% of whom would recommend us to friends and family."
He said Wonga's critics too often "jump to conclusions without looking at the facts."
More top news
Ed Miliband formally launched Labour's election campaign hours after he and David Cameron submitted themselves to the first TV event.
Investigators believe Andreas Lubitz deliberately killed himself and 149 others. They are now attempting to ascertain why.
Settled for some, showery for others.