Speaking at the launch of a documentary film about Wonga customers, the firm's chief operating officer defended the service against critics he described as "prejudiced".
"What we're trying to do here is ask people to look at our customers," Niall Wass told ITV News Business Editor Laura Kuenssberg.
"We've done a snapshot of a million active customers, 90% of whom would recommend us to friends and family."
He said Wonga's critics too often "jump to conclusions without looking at the facts."
More top news
After the awards were overshadowed by an extraordinary error over the best film, ITV News breaks down exactly what went wrong.
The first section of the wide-ranging inquiry will focus on child migrants sent to parts of the British Empire who endured horrific abuse.
Broadcaster Paul O'Grady has accused young people who practise unprotected sex of shaming the memory of his friends who died from Aids.