The Citizens Advice Bureau has told ITV News that they want the government to ban payday loan advertisements from children's TV channels.
Gillian Guy the Chief Executive of the CAB told ITV's Consumer Editor Chris Choi that children put pressure on their parents to get loans due to the adverts.
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Shadow chancellor John McDonnell has backed a free vote for MPs on the issue.
Savers into the new scheme can expect rates as high as 4 per cent from some banks.
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