Explicit music videos should be made available to the public in a responsible age-appropriate way but should not be banned completely, Gennaro Castaldo of the British Recorded Music Industry told ITV News.
"We have been speaking to digital service providers about whether they could introduce age-based filters. That could be one way of solving this problem," Mr Castaldo said.
"Rather than trying to stop content by banning or censoring it, it’s about how to make it available in a responsible fashion."
Mr Castaldo said the industry takes the issue extremely seriously, but pointed out that "values move" on and that "back in the 50s, people were scandalised by Elvis Presley."