BT Sport are reportedly on the brink of landing exclusive UK rights to Champions League football after outbidding BSkyB and ITV with a near £1 billion bid.
The telecoms company has outbid both BSkyB and ITV, the current holders of the rights, and are set to finalise the deal to show exclusive coverage of both the Champions League and the Europa League for three years from 2015 after talks with Uefa, according to The Times.
If finalised, the contract would signal the end of Champions League football on free-to-air television for the first time in Britain.
The deal is worth almost double what ITV and Sky signed for the current contract with little competition in 2011.
The move is the latest large scale investment from BT into live football coverage after it paid £738 million to show 38 Premier League games a season for three years.